Why you should use content curation to share your corporate knowledge with all your colleagues - 5 questions and answers
Continuous learning and training are part of our daily work life. This makes it all more important for the departments and individuals imparting knowledge to keep all information relevant, up-to-date and accessible. Sometimes this can be extremely time-consuming.
Here content curation could be key. Let’s look at some questions that explain why content curation can be important to the future of Learning & Development (L&D) departments.
5 questions – 5 answers
1. What is content curation? And how does it enrich your learning strategy?
Content curation is the process of gathering, preparing, and publishing content that you have not created yourself. [Source: Ryte Wiki]
In this case “not yourself” describes: not from the L&D teams. Whether the content comes from outside – or even better: from all colleagues – is something each company must consider for itself.
But the definition of content curation is definitely based on relevance for the company, colleagues and learners.
In this context, content curation can be seen as an exercise to continuously find, filter (group, organize) and share the most relevant content on specific topics and offer it to learners through the appropriate platform (intranet, online tool, portal).
- Find the best content from multiple sources
- Filter it by relevance
- Share it with the right internal audience at the right time via the right platform
- Add value with comments, context, or cross-references
Content curation offers unique advantages and adds power to your learning strategy.
Aggregate meaningful content
Collect and organize all the information resources available on your network so that learners can access all content through a single platform.
Increases the quality for learners
Usually, content is created by experts from the L&D teams. Nowadays, however, corresponding systems make it easier for everyone to produce learning content and important knowledge nuggets for their colleagues themselves. This not only takes a new look at knowledge quality within the company. With the right process, you also ensure that only the most relevant and contextualized content is presented to colleagues.
Content curation enables employees to be recognized and rewarded for their contribution, knowledge and commitment.
Provides the basis for "learning as a continuum"
By incorporating social components, a constant engagement model is created – such as forums, discussions, questions/answers – that captivatingly promotes peer collaboration.
There is a shift in thinking about finding the right ways to access information and share content (community of learning approach). In addition, close relationships are built between experts and peers.
2. Why is it worth having a content curation strategy?
There are many factors that change quite rapidly – business dynamics, competition, global economic changes and pressure on training budgets. On the other hand, learner expectations are continuously rising.
Therefore, L&D departments need to think beyond current approaches to provide training and consider options that can enhance or support their current learning strategy.
Traditional learning has focused mainly on formal face-to-face training, typically over a limited number of days per quarter or year. Many companies have now moved to blended learning – a mix of face-to-face events and eLearning. Often, however, the used formats do not match the way learners would like to learn.
What would really help is to introduce “learning as a continuum”, where learners see this learning journey as an essential part of their monthly, weekly or even daily planning.
Embedding this “culture of continuous learning” in a company is a difficult mandate. This is where content curation fits the task perfectly.
By making the most relevant information available, making it easy to find and consume, and giving learners the flexibility to share the information and add even own knowledge, you can create the needed mind shift to “learning as a continuum.”
- Easy to find
- Easy to consume
- Share information
- Add knowledge yourself
Content curation is neither associated with formal training, nor will it replace it. However, L&D departments can use this approach very effectively to not only support formal training, but also to create a culture of continuous learning.
3. What is the value of content curation for learners? And how can the content curation strategy support the 70/20/10 learning model?
We are all familiar with learning. The 70/20/10 model is a commonly used approach to define it. While formal learning is only 10% of our learning habbit, most organizations focus predominantly on just that.
On the other side, social learning or learning from others makes 20% of our learning. As well as 70% experiential learning through difficult tasks and professional challenges. The last two points (20% and 70%) are often ignored or at least not focused on by organizations.
While formal and structured learning will always have its place in the professional context and is certainly needed, we must also be mindful of its limitations.
How many times would you log in to the Learning Management System (LMS) to look for a specific piece of information you need on the job right now?
Content curation is oriented around the way learners want to learn. The value in learning can be summed up like this:
Content curation done right has the momentum to deliver the information learners want.
Continuous increase in value
The content pool is constantly being expanded through ongoing contributions from learners.
Social learning and performance gain
Information will reach more colleagues because it reaches learners at the moment they seek and need it.
Changing the learning culture
Over time, you will create a learning culture that is consistent with the theme of “Learning for Life – Learning as a Continuum.”
4. What are the benefits of content curation for learners?
Learners no longer have to search through a variety of content in LMS (learning management system), portals, intranets, wikis, social forums, news feeds, and search results to find quality content.
Learners feel encouraged to create and share valuable content themselves.
The content creator receives recognition and credit for their contribution.
5. How does content curation strategy increases the value of L&D teams?
We all have access to valuable information at any time, but we end up googling again at the time of need. Very often, we don’t have time to search through information to figure out what’s most relevant.
L&D teams can play a critical role here. They add value with content curation to address this moment of need.
What can you do:
- Identify appropriate content (contribute your expertise)
- Provide context to highlight relevance and use (expert guidance)
- Keep content current and relevant: Everything learners need to know is out there. But not everyone is ready or able to find it. This is where L&D teams can really add value – finding really good content and constantly updating it
- Provide the one place where all knowledge is shared and curated with the platform
- Help your organization to reduce costs and increase agility at the same time
- Create a comprehensive resource bank for frequent and sustained use
- Promote innovation, continuous learning and collective intelligence
While building the platform, L&D teams have the opportunity to build and, most importantly, present their expertise. And SlidePresenter helps you put this into action.