This article discusses why internally produced videos are an essential part of modern employee onboarding and offers tips on some common types of onboarding videos to include in your new hire training program.
Videos are excellent tools for employee onboarding.
“One More Thing…”
When Steve Jobs used to say that, the crowd went wild. However, when a group of new hires is eager to get started, the last thing you want is to give the impression that any part of an orientation is an afterthought or something the training coordinator just happened to remember.
Invariably, your new employees will wonder what else might have been forgotten; this unnecessarily created irritation will hinder their full contribution to the success of your company.
Worse, research indicates that improper onboarding of employees is a key factor in high turnover rates. With the cost to fill vacancies running over $10,000, proper onboarding techniques and training present a clear ROI.
Add in the fact that many companies are spread out over various cities and even countries, and it is easy to see that internally produced videos are a great way to ensure a consistent message regardless of time zone or language.
If that is not sufficient reason to incorporate video into your onboarding efforts, consider the cost savings involved. Having videos for onboarding reduces the need for training centers, staff, and materials, freeing up valuable real estate and personnel.
Video Killed the Radio—and Book—Star
There is a reason Hollywood is a multi-billion dollar industry. Moving pictures move people to pay attention, to learn, and to create an emotional connection. There is a nuance video can deliver that the written word simply cannot. If this nuance is important to your company’s culture, you are doing your organization a disservice by limiting onboarding training to just slides.
Throw in the fact that many people are “visual learners”, and a well-produced video can really help to deliver a company’s mission, values, and culture.
Consistency is Key
Multiple trainers and presenters mean multiple points of view and multiple opinions on what is really important and what is kind of important.
Furthermore, it bears note that people are human, for better or worse. Even your best onboarding presenter has good days and bad days. Humans forget things, get sidetracked, get flustered, get impatient, and get frustrated. It happens.
A video presenter, on the other hand, is always “up”, always on his or her “A” game. Video presenters do not forget about 401(k) contributions, or forget to stress the importance of email security. They do not rush or show up late because of traffic. Their scripts have been double-checked and vetted so every employee gets the same information in the same way every time, which helps minimize confusion. You can dump, “My trainer was not really clear on that” into the dustbin with the old mimeograph stencils.
What is more, a training video can be accessed anytime from any computer either on site or via the Cloud. Employees can fully absorb at least the basics before their first day.
Even better, you can create videos that go more in depth on some topics, say, corporate security for IT staff, or the latest OSHA mandates for HR, without having to schedule multiple sessions. As technology, laws, and procedures change, you can swap in a new video and push that to the entire company so all affected staff is on the same page.
You do not have to spend a king’s ransom creating onboarding videos. SlidePresenter’s solution is highly affordable and can be used for effective communication both internally and externally for your organization. Its incredible versatility and ease of use make SlidePresenter a welcomed addition to your knowledge communication arsenal.
When using video for onboarding purposes, remember that you do not even have to create an end-to-end onboarding presentation. Begin with an overview of the company’s history, current executive staff, and basic information such as vacation time, holidays, and benefits. As you become more comfortable with the process, you can phase in more videos for in-person training. As video onboarding starts proving its worth, you can up your budget and production values.
PRO TIP: Keep each segment short and to the point since people’s attention spans have not gotten longer in the Information Age. Generally speaking, five to ten minutes should be more than enough for each segment.
Videos enable your new hires to learn in an environment comfortable for them.
The Company Way
Whether you are a hip and trendy start-up or a buttoned-down and reliable blue chip, your onboarding videos can be tailored to reflect your corporate culture. Either way, your image is consistently delivered and reinforced.
Here are some examples of onboarding videos you can create:
- Welcome Aboard!
Employees can share what their first days were like, why they enjoy working at your company, and what new hires can expect. Or you can film a hello from the CEO or management. Putting a human face on your leadership team can help new employees feel welcome.
- The Inside Scoop
Many times new employees do not get the chance to meet the people they are replacing. This can exponentially increase the time and difficulty in acquiring the skills and deep familiarity necessary to excel in their job. By providing an onboarding hand-off, companies can mitigate the stress and delay in this transition.
- Company Policies
Many companies have necessarily involved policies on everything from intellectual property to paid parental leave. Such dry topics can greatly benefit from an engaging presenter relaying the information in plain language which, again, can also be reviewed at later dates as needed.
- Tailored Training
One of the most powerful uses for onboarding videos is to provide specific training for individual employees. Onboarding videos allow you to address a particular job without having to assign specialized trainers. This also allows the new employee to take in the information at his or her own pace.
- Gotchas, FAQs, and The Little Things
Where are the fire extinguishers? Can we park in the employee lot over the weekend? How do we request Snickers bars for the vending machine? How do we order business cards? These are far from make-or-break questions, but they are probably ones that HR and others are tired of answering, and if it helps smooth the bumps in the road, it is a win for everyone involved.
Well Begun Is Half Done
Studies have consistently shown companies with effective onboarding retain employees at a rate more than 30 percent higher than those without. Further, strong onboarding practices have also been shown to increase job satisfaction and performance as well as increase an employee’s commitment to their company.
Considering all these benefits, it simply makes sense to incorporate video into your onboarding strategies. SlidePresenter makes doing that easy. Take a moment today to explore SlidePresenter features that enable effective communication for new hires and more.