So you’ve identified the positive effects that Employee-Generated Content will have on your business, and you’ve developed a winning strategy. Now what?

Encouraging your employees to create their own content is easier when they know exactly how to go about it. There may be some reservations about the new project, but the better prepared your team feels, the happier they will be to share their expertise and ideas. We’ve written up a step-by-step guide on how to create your first piece of content that you can share with your employees.

Before we dive in, a quick note on the question you may be asking yourself right now.

Why do I need to tell my employees how to make videos? Isn’t that an essential skill?

If you want to establish a good process for creating employee-generated content, you need to accompany your team every step of the way. Lots of employees consider themselves video experts today, but it makes sense to remind them about the basics of good videography and provide clear directions for shooting and posting video within organizational parameters. You can also make an instructional video that explains how easy it is to produce a corporate video.

For ready-to-use instructional videos on how to create video content in no time with SlidePresenter, check out our Academy.

Now that we’ve established the basics, let’s dive right into the guide for producing employee-generated content:

Step 1: Audience and topic – Who will watch my video and what will it be about?

Be clear on who will be watching your video. What are they interested in? What do you want to tell them? What tone will you pick for your video considering your target audience? What are your audience’s tasks and needs? Some interesting issues and questions you may want to answer in your video could be:

  • What’s the biggest problem you encounter at work?
  • What skills and abilities do you use every day?
  • What do you wish you knew more about?
  • What are you responsible for?

Step 2: Structure – How and in what order should I present my content?

The most important prep task before recording is to write a script. This will become the manual that your video is based on. It should explain everything about what you need to achieve, how and why. It doesn’t have to be a Hollywood masterpiece. Keep it simple and tell a story. Your script could very well just be bullet points to guide your thought process, as long as they’re structured and include important details to flesh out and support your story.

Step 3: Execution – How do I create my video?

Develop a creative approach. Your message is what you want to say to your audience, but your creative approach is how you want to say it. Get inspired by other videos with a similar subject matter or purpose (you can have a browse through YouTube or Vimeo in order to do that).

Then get recording! If you’re a little camera shy, take a bold step – it’s not as bad as you think. In fact, you’re likely to discover that the recording process can be a lot of fun. If you need a few pointers on how to make your best impression on camera, stay tuned for more blog posts to follow with tips and tricks on how to make yourself comfortable and presentable.

Depending on the manner of your company’s project for employee-generated content, your finished video can either be directly uploaded by you or it must be sent to someone else for editing (text, interaction, etc.) and review. The last step is simply to host and promote the video on whatever platform you need.

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