Providing on-demand content instead of conference marathons - how to avoid fatigue and create efficient, digital communication
As the Corona pandemic started in spring of 2020, business life has changed radically. Many companies were forced into a changeover of their working practices to 100% home office. The disappearance of face-to-face contact and face-to-face meetings required an alternative. As a result, the use of digital conference tools increased exponentially.
Digital videoconferences enable a dynamic exchange between employees which is closest to a face-to-face conversation. Nonetheless, a 100% switch to digital meetings leads quickly to fatigue effects. A relaxed, spontaneous exchange of ideas e.g., in the office coffee kitchen, is no longer possible. All communication is scheduled as a web conference, which is why we often end up in a virtual conference marathon.
Web conferences are time- and effort-saving - right?
When home office began, many colleagues expected web meetings to provide a relaxed working atmosphere. The commute is no longer necessary, the environment is comfortable, and the meeting is just one click away. But the enthusiasm quickly faded when it became clear how many web meetings are actually required.
The hurdle of scheduling a web meeting is low compared to the effort of a face-to-face meeting with room booking etc. As a result, web conferences are set up quickly even for small topics. In addition, all these web meetings require appropriate preparation and follow-up. The actual tasks are neglected and have to be completed between all the appointments.
No surprise, then, that employees complain of fatigue. Their attitude toward virtual meetings is getting more and more negative, and they experience inner stress. This phenomenon is not uncommon and is known in public discussion as Zoom Fatigue. The name is a reference to Zoom, the most common provider of video conference software, but it also applies to known alternatives. Fatigue corresponds to the French word for “tiredness”. All in all, Zoom Fatigue means the exhaustion caused by video conferences.
Reasons for fatigue caused by videoconferences
Drivers of Zoom Fatigue are multiple, caused by internal psychological factors and obvious organizational deficiencies.
The psychological issues are mainly caused by the displayed video icons in web meetings. Especially when there is a large number of participants, non-verbal communication signals are hard to recognize. Participants have difficulty classifying what is being said and thereby compensating missing information. These struggles for interpersonal understanding show in result a high level of cognitive effort and therefore promote fatigue effects.
Another negative factor are deficits in the organization and realization of web meetings. On the one hand, the mass of scheduled conferences for the smallest of topics wastes valuable working time. While colleagues present in the conference, participants tend to work on other to-dos. In this way, they try to compensate the lack of time caused by the conference marathon. In the end, this leads to a decrease in the quality of work.
On the other hand, inadequate planning reinforces an inner dislike against the web meetings combined with decreased attention. Content overlaps because colleagues with different starting points have to be picked up for each topic.
Organize efficient web conferences and avoid zoom fatigue
In the current situation, pandemic-related and in terms of globalization, video conferences will remain an important tool. There is no doubt that it brings countless advantages. Flexible communication across different locations enables a comprehensive exchange of information and knowledge with just one click. The challenge for companies is to maintain motivation and productivity and to keep the benefits of videoconferences significant. So how can Zoom Fatigue be avoided?
The solution is on-demand content, inspired by the blended learning approach. A logical restructuring of knowledge transfer enables to take full advantage of the benefits of videoconferences whenever a real-time exchange is necessary. On the other hand, repeated content, theoretical content and knowledge can be provided in a targeted way as on-demand knowledge nuggets. Web-based providers (e.g. SlidePresenter) offer the possibility to deliver content secure to any employee.
Increase motivation, productivity and efficiency with on-demand content
With SlidePresenter, you can create professional on-demand content instantly. We have collected 4 ways how you can avoid fatigue effects through a blended learning strategy and perfectly enrich your web conferences with streamed content:
- Personal communication: Web conferences with a large number of participants and their video frames are likely to reduce attention due to distractions. Share your thoughts through a short, personal video recording and address it to the desired colleagues – a straight look into the camera, the targeted address and the reduction of possible distractions make the user experience with the content personal and familiar.
- On Demand knowledge nuggets: Use time more effectively in web meetings by avoiding repeating topics. Get all participants up to the same level in advance by providing theoretical basics as knowledge nuggets.
- Integrate content into the daily work routine: Too many web meetings consume time. Other tasks are neglected. Give your employees some space by enabling them access to streaming content. It can be easily integrated into the daily business routine and consumed when it fits into individual schedules.
- Long-term knowledge transfer: The attention in web conferences decreases, important content is less absorbed. Design topics such as mandatory training courses as supplemental on-demand videos. SlidePresenter’s interaction options allow you to integrate quizzes within the training videos as well as final certificates for successful participation.
With SlidePresenter you have the easiest, fastest and most secure tool for your video content at your side. Relieve your employees and improve the internal knowledge transfer of your company in the long-term.