Inform and optimize
With more than 9 million customers, Generali is one of the largest primary insurers in Germany. Generali relies on more than 3,000 agents and brokers to sell its products. With such a large sales network, sales training plays a major role. After all, sales staff need to be continuously informed about new products, sales messages need to be optimized and internal processes need to be improved.
"Insurance companies are becoming faster and the digital transformation of insurance companies plays a major role. New topics need to be communicated to the target group quickly," explains Aloys Gschrey, who is responsible for training and development at Generali. Until now, Generali has mainly used face-to-face seminars or live webinars. SlidePresenter is now used to create learning videos that can be accessed "on demand" and increase the reach and speed of the roll-out.
Thomas Marschall, Group Head of Field Service Development, explains why the company relies primarily on videos: "We could certainly send out several newsletters and sales information per day, but nobody can read that anymore. We have to simplify the information transfer. A lot can be said in a 3-minute video and I can explain a lot."
"Save costs and transfer knowledge very easily and simply"
Video-based training is nothing new for Generali. Previously, however, such web-based training courses were produced professionally in a studio, which was much more time-consuming and expensive. With SlidePresenter, employees from the specialist departments now record directly - at a much lower cost than studio recordings. Gschrey: "This allows us to save costs and transfer knowledge very easily and simply."
At Generali, more and more of these elaborately produced training courses are being replaced by authentic learning videos. Learning videos are also increasingly being used in the run-up to face-to-face training, with all participants completing initial units in learning videos. This "blended learning" approach means that training courses can be better prepared and started in a more focused manner.
Gschrey was positively surprised by the rapid acceptance of the employee-generated videos: "It was no hurdle at all to get someone excited about SlidePresenter." The simple usability of the software may also have played a role in this. "We didn't need a manual and when questions arose, SlidePresenter's support team was always on hand to help and advise us," says a satisfied Gschrey.
Thomas Marschall can pass on the feedback from the sales force: "It's really well received out there, we get a lot of praise for it. It's the new way we want to communicate with sales."
